Congratulations – you have published your book, or you're getting ready to. But what comes next? When should you think about marketing? Who are your readers? What do you want to achieve?
The truth is, you need to promote your book long before publishing it, or at least be thinking about it. It's understandable why many people delay focusing on marketing, as writing a book is a huge project, never mind sharing it with the world. But if you want your book to find the readers it deserves, marketing needs to be part of the plan. In a world full of noise, you need to tell people why they should buy your book.
How can the team at TWH Press help with marketing your book?
At TWH Press, we believe books should work for the businesses and people behind them. We're a hybrid publisher with author-and-reader-first values, which means we're not just here to get your book printed and shipped – we're here to make sure it does something. That starts with understanding what success looks like for you.
We work with each of our authors to identify one clear publishing goal, and we build your entire publishing schedule and marketing approach around it. Goals vary depending on each author, but our clients are typically business owners, founders, and experts publishing nonfiction, often to establish themselves as thought leaders in their field, generate leads for their business, or build a community around their work. They have something worth saying, and their book is how they prove it.
Whatever your reasons for writing, we start by setting your first goal together. It's a personal target, but it could be:
- Reach 100 reviews on Amazon
- Sell 1,000 copies
- Have up to 5 PR appearances
Whatever your publishing goal, we tailor your marketing plan to support it.
We specialise in nonfiction, and we know our clients are often looking for something beyond the traditional publishing model. It's not just about sales and reviews, though, of course, these matter. It's the overarching desire to build something, help people, create community, and develop your brand. Your book is a pathway to new business, speaking opportunities, and being recognised as the expert you already are. At TWH Press, we connect authors with readers through direct sales and a marketing approach that puts your goals at the centre.
We'd love to join you on your journey. Contact us today to find out more.
Post by Clair Robshaw (Senior Publishing Assistant at TWH Press)
